Title: Manajemen Pemasaran 1 Manajemen Pemasaran • Phillip Kotler • Kevin Lane Keller • Edisi ke-13 2 Bab IMendefinisikan Pemasaran untuk Abad ke-21 3 Pertanyaan yang akan dijawab (1-3) • Mengapa pemasaran penting? Baby Shaker Ipa Download Sites. • Apa ruang lingkup pemasaran? • Apa saja konsep-konsep dasar dalam pemasaran?

4 Pertanyaan yang akan dijawab (4-5) • Bagaimana manajemen pemasaran berubah? • Apa tugas yang diperlukan untuk manajemen pemasaran yang berhasil?

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